DIVISION OF CREATIVE MEDIA & BRANDING

About

The Division of Creative Media and Branding plays a vital role in shaping and strengthening UTM’s visual identity through creative design, media production, and strategic branding initiatives. This division ensures that all visual materials and creative outputs produced by the university reflect UTM’s corporate image, professionalism, and excellence.

It is responsible for developing and maintaining the university’s brand integrity across multiple communication platforms — including graphic design, photography, videography, and multimedia production. The division also provides advisory services and creative support to faculties, departments, and research centres to ensure visual consistency and compliance with UTM’s branding and identity guidelines.

By integrating creativity, innovation, and strategic communication, the Division of Creative Media & Branding enhances UTM’s visibility and reputation through impactful visuals and engaging storytelling. It serves as the creative backbone of UTM’s corporate image, reinforcing the university’s position as a leading global institution in education, research, and innovation.

Head of Division

Ahmad Sharifuddin Shamsuddin

SECTION OF GRAPHIC DESIGN

About

The Graphic Design Unit under the Creative Media and Branding Division plays a vital role in producing creative visual materials that strengthen UTM’s corporate image and communication.

This unit focuses on developing high-quality graphic design works that align with UTM’s branding identity and visual standards. It provides creative support for various university needs, including publications, campaigns, events, and marketing materials.

Through innovative design and consistent branding, the unit ensures that every visual output represents UTM’s excellence, professionalism, and identity as a leading global university.

Services

Corporate Graphic Design Services
  • Graphic design services for UTM’s corporate needs

  • Producing various graphic materials including posters, brochures, leaflets, and other promotional item

Creative Support for University Activities
  • Supporting university activities and programmes through creative and professional design

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Branding Compliance and Quality Control
  • Ensuring UTM’s visual identity is adhered to in all designed materials

  • Reviewing graphic designs related to UTM branding to ensure consistency and quality of the university’s corporate image

Design Advisory and Consultation
  • Providing advice and consultation on graphic design to departments and faculties within UTM

Important Links

Meet Our Staff

Head of Section

Norfarhawa Khairi

Graphic Design Officer

Muhammad Amil Ariff Razak

Designer

Hafizah Mohamad Ahyah

Designer

Marzuqi Muhamad

Designer

Shakela Jamian

Admin Assistant

Juleana Kamari

SECTION OF PHOTO & VIDEO PRODUCTION

About

The Photo & Video Production Unit is responsible for producing high-quality visual content that highlights UTM’s achievements, events, and corporate image.

This unit manages photography and videography services for official university programmes, promotional campaigns, and media documentation. It ensures that every visual production aligns with UTM’s branding standards, corporate identity, and storytelling objectives.

Through creative direction, technical expertise, and attention to detail, the unit enhances UTM’s visibility and strengthens its image as a world-class university.

Services

Visual Media Production & Management
  • Photography and videography services for official UTM events and activities
  • Photo and video coverage for university programmes, ceremonies, and media appearances
  • Production of corporate and promotional videos
  • Video editing and post-production services
  • Advisory services on visual content concepts and production planning
  • Coordination of official university photo and video shoots
  • Drone and aerial footage production
    (subject to approval and policy compliance)
  • Creative support for digital campaigns and social media content
  • Quality review and branding compliance for all visual productions
  • Archiving and management of official UTM photo and video materials

Meet Our Staff

Head of Section

Muhammad Hasif Mohd. Zulkifli

Photographer

Muhammad Redwan Adman

Photographer

Mohamad Faris Ahmad

Photographer

Mohd Salehuddin Arsat

Photographer

Halid Jamaluddin

Photographer

Jeffri Abdul Rahman@Idris

SECTION OF CORPORATE PUBLICATION

About

Manage the preparation and coordination of information materials for publication and printing materials such as Annual Reports, brochures, pamphlets, articles, letters, speech texts, press releases, advertisements, photo shooting and video presentations for distribution, information circulation and feedback to stakeholders (interested parties) on the vision, mission, strategic direction, agenda and achievements of UTM.

Monitor and manage the usage of English language, editing and translation in the context of national identity and the demands of internationalisation.

Corporate Publications Unit will work through their continuing linguistic activities by applying the elements of knowledge, culture and so forth in writing and publishing materials.

Manage the branding initiatives through brand building, brand positioning, brand extensions and brand awareness in all thrust and activities, on-campus and external community, both nationally and internationally through the channel of communication, promotion and publicity.

Establish the branding guidelines and manage branding enforcement through monitoring and reports received.

Services

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Publication Planning & Management
  • Planning & production of official UTM corporate publications

  • Management of publication schedules & content approval

Editorial & Content Development
  • Editorial & content development for reports, newsletters and magazines

  • Quality review of content before publication release

Design & Creative Production
  • Design & layout of corporate documents & promotional materials

  • Development of publication templates & visual consistency guides

  • Quality review of design before publication release

Branding & Compliance Advisory
  • Advisory services on publication standards & branding compliance
Printing & Distribution Coordination
  • Coordination of printing & publication distribution processes
Digital Publication Support
  • Support for digital and online publication formats

Documentation & Archiving
  • Archiving & documentation of official UTM publications

UTM Open Day