{"id":4997,"date":"2014-12-17T12:18:32","date_gmt":"2014-12-17T04:18:32","guid":{"rendered":"https:\/\/corporate.utm.my\/corporatepublication\/?page_id=4997"},"modified":"2019-02-26T16:12:54","modified_gmt":"2019-02-26T08:12:54","slug":"tagline-utm","status":"publish","type":"page","link":"https:\/\/corporate.utm.my\/corporatepublication\/policy-guideline\/tagline-utm\/","title":{"rendered":"Tagline UTM"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_row _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_post_title meta=&#8221;off&#8221; _builder_version=&#8221;3.3.1&#8243; title_font=&#8221;Alegreya Sans SC||||||||&#8221; border_width_all=&#8221;2px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;|140px||140px&#8221; custom_padding=&#8221;6px|||&#8221; background_color=&#8221;rgba(237,240,0,0.45)&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<p><span style=\"color: #000000;\">The brand promise that UTM has adopted is the following:<\/span><\/p>\n<p><span style=\"color: #000000;\">To remain relevant and competitive in an increasingly challenging global educational landscape, Universiti Teknologi Malaysia (UTM) recognizes the need for universities to focus not only on knowledge generation and application but should also contribute to socio-economic development and value-driven initiatives. This calls for UTM to engage in innovative and entrepreneurial ways in steering the university to compete more effectively in the current global environment. One of the strategies outlined under the \u201cGlobal UTM 2012-2020\u201d strategic plan is to forge strong collaboration and strategic alliances with foreign counterparts with mutual interest. UTM also aims to become more impactful and significant at the global stage.<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Innovative: Addressing transformational changes in innovative ways to remain relevant and competitive in an increasingly challenging global environment<\/span><\/li>\n<li><span style=\"color: #000000;\">Entrepreneurial: Mindset change and strategic engagements in differentiated and meaningful ways towards value driven and high impact new academia<\/span><\/li>\n<li><span style=\"color: #000000;\">Global: Acknowledging the inevitable force of globalization and the need to strategically align and engage with global partners for mutual benefit towards achieving greater heights<\/span><\/li>\n<\/ul>\n<h3>Specifications :<\/h3>\n<div id=\"attachment_5505\" style=\"width: 310px;\" class=\"wp-caption alignnone\"><a href=\"https:\/\/corporate.utm.my\/corporatepublication\/wp-content\/uploads\/sites\/30\/2014\/12\/tagline-bm.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5505 size-full\" src=\"https:\/\/corporate.utm.my\/corporatepublication\/wp-content\/uploads\/sites\/30\/2014\/12\/tagline-bm.png\" alt=\"tagline bm\" width=\"300\" height=\"29\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">Malay version<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_5506\" style=\"width: 310px;\" class=\"wp-caption alignnone\"><a href=\"https:\/\/corporate.utm.my\/corporatepublication\/wp-content\/uploads\/sites\/30\/2014\/12\/tagline.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5506 size-full\" src=\"https:\/\/corporate.utm.my\/corporatepublication\/wp-content\/uploads\/sites\/30\/2014\/12\/tagline.png\" alt=\"tagline\" width=\"300\" height=\"26\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">English version<\/p>\n<\/div>\n<p><span style=\"color: #000000;\">Type font used is <strong>Calibri<\/strong>.<\/span><br \/><span style=\"color: #000000;\"> 1. All of the words used is composed of lower-case letters .<\/span><br \/><span style=\"color: #000000;\"> 2. The font size is appropriate design .<\/span><br \/><span style=\"color: #000000;\"> 3. The size of the symbol point \/ dot between words is 3 points higher than the font size used .<\/span><br \/><span style=\"color: #000000;\"> 4. placing symbols point \/ node is the same level as the fall of the word .<\/span><br \/><span style=\"color: #000000;\"> 5. Position the symbol point \/ node must be in the middle between the two words and punctuated with a space \/ distance ( spacebar ) .<\/span><br \/><span style=\"color: #000000;\"> 6. For all correspondence as official letters , e-mails , memos, and so on , using the font color is black.<\/span><br \/> <a href=\"https:\/\/corporate.utm.my\/corporatepublication\/wp-content\/uploads\/sites\/30\/2015\/08\/CORPORATE-TAGLINE1.docx\">CORPORATE TAGLINE<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The brand promise that UTM has adopted is the following: To remain relevant and competitive in an increasingly challenging global educational landscape, Universiti Teknologi Malaysia (UTM) recognizes the need for universities to focus not only on knowledge generation and application but should also contribute to socio-economic development and value-driven initiatives. This calls for UTM to [&hellip;]<\/p>\n","protected":false},"author":10764,"featured_media":0,"parent":625,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>The brand promise that UTM has adopted is the following:<\/p><p>To remain relevant and competitive in an increasingly challenging global educational landscape, Universiti Teknologi Malaysia (UTM) recognizes the need for universities to focus not only on knowledge generation and application but should also contribute to socio-economic development and value-driven initiatives. This calls for UTM to engage in innovative and entrepreneurial ways in steering the university to compete more effectively in the current global environment. One of the strategies outlined under the \u201cGlobal UTM 2012-2020\u201d strategic plan is to forge strong collaboration and strategic alliances with foreign counterparts with mutual interest. UTM also aims to become more impactful and significant at the global stage.<\/p><ul><li>Innovative: Addressing transformational changes in innovative ways to remain relevant and competitive in an increasingly challenging global environment<\/li><li>Entrepreneurial: Mindset change and strategic engagements in differentiated and meaningful ways towards value driven and high impact new academia<\/li><li>Global: Acknowledging the inevitable force of globalization and the need to strategically align and engage with global partners for mutual benefit towards achieving greater heights<\/li><\/ul><h3>Specifications :<\/h3>[caption id=\"attachment_5505\" align=\"alignnone\" width=\"300\"]<a href=\"https:\/\/corporate.utm.my\/corporatepublication\/wp-content\/uploads\/sites\/30\/2014\/12\/tagline-bm.png\"><img class=\"wp-image-5505 size-full\" src=\"https:\/\/corporate.utm.my\/corporatepublication\/wp-content\/uploads\/sites\/30\/2014\/12\/tagline-bm.png\" alt=\"tagline bm\" width=\"300\" height=\"29\" \/><\/a> Malay version[\/caption]<p>\u00a0<\/p>[caption id=\"attachment_5506\" align=\"alignnone\" width=\"300\"]<a href=\"https:\/\/corporate.utm.my\/corporatepublication\/wp-content\/uploads\/sites\/30\/2014\/12\/tagline.png\"><img class=\"wp-image-5506 size-full\" src=\"https:\/\/corporate.utm.my\/corporatepublication\/wp-content\/uploads\/sites\/30\/2014\/12\/tagline.png\" alt=\"tagline\" width=\"300\" height=\"26\" \/><\/a> English version[\/caption]<p>Type font used is <strong>Calibri<\/strong>.<br \/>1. All of the words used is composed of lower-case letters .<br \/>2. The font size is appropriate design .<br \/>3. The size of the symbol point \/ dot between words is 3 points higher than the font size used .<br \/>4. placing symbols point \/ node is the same level as the fall of the word .<br \/>5. Position the symbol point \/ node must be in the middle between the two words and punctuated with a space \/ distance ( spacebar ) .<br \/>6. For all correspondence as official letters , e-mails , memos, and so on , using the font color is black.<br \/><a href=\"https:\/\/corporate.utm.my\/corporatepublication\/wp-content\/uploads\/sites\/30\/2015\/08\/CORPORATE-TAGLINE1.docx\">CORPORATE TAGLINE<\/a><\/p>","_et_gb_content_width":"","footnotes":""},"class_list":["post-4997","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/corporate.utm.my\/corporatepublication\/wp-json\/wp\/v2\/pages\/4997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corporate.utm.my\/corporatepublication\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/corporate.utm.my\/corporatepublication\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/corporate.utm.my\/corporatepublication\/wp-json\/wp\/v2\/users\/10764"}],"replies":[{"embeddable":true,"href":"https:\/\/corporate.utm.my\/corporatepublication\/wp-json\/wp\/v2\/comments?post=4997"}],"version-history":[{"count":21,"href":"https:\/\/corporate.utm.my\/corporatepublication\/wp-json\/wp\/v2\/pages\/4997\/revisions"}],"predecessor-version":[{"id":6675,"href":"https:\/\/corporate.utm.my\/corporatepublication\/wp-json\/wp\/v2\/pages\/4997\/revisions\/6675"}],"up":[{"embeddable":true,"href":"https:\/\/corporate.utm.my\/corporatepublication\/wp-json\/wp\/v2\/pages\/625"}],"wp:attachment":[{"href":"https:\/\/corporate.utm.my\/corporatepublication\/wp-json\/wp\/v2\/media?parent=4997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}