[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_post_title meta=”off” _builder_version=”3.3.1″ title_font=”Alegreya Sans SC||||||||” border_radii=”on|5px|5px|5px|5px” border_width_all=”2px” text_orientation=”center” custom_margin=”|110px||110px” custom_padding=”6px|||” background_color=”rgba(237,240,0,0.49)”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]<\/p>\n
Characteristics of effective content presentation:<\/span><\/p>\n (a)\u00a0\u00a0\u00a0 Legibility and illegibility \u2013 May be read at a glance or easily legible even when inadvertently read. This is dependent on the use of sentences and illustrations which are simple and attractive.<\/span><\/p>\n (b)\u00a0\u00a0 Focus \u2013 centres on main message.<\/span><\/p>\n (c)\u00a0\u00a0\u00a0 Audience engagement through the creation of dialogue rather than monologue.<\/span><\/p>\n (d)\u00a0\u00a0 Layout arrangement following the letter \u201cZ\u201d (top left to bottom right). This, together with the order of illustration as well as appropriate lettering, will attract the public\u2019s attention.<\/span><\/p>\n (e)\u00a0\u00a0\u00a0 Use of colour should be in contrast to the colour of the surroundings so that the banner\/bunting and billboard is a focal point when viewed.<\/span><\/p>\n (f)\u00a0\u00a0\u00a0 Use dominant images and avoid using complex images.<\/span><\/p>\n (g)\u00a0\u00a0 Branding is highlighted and corporate identity, together with contact details of the information provider are clearly displayed.<\/span><\/p>\n (h)\u00a0\u00a0 Size and height of the banners\/buntings and billboards must correspond with the range of vision; and<\/span><\/p>\n (i)\u00a0\u00a0\u00a0\u00a0 Location should be strategic.<\/span><\/p>\n <\/p>\n The following are the main details to be included on banners, buntings, backdrops and billboards:<\/span><\/p>\n (a)\u00a0\u00a0\u00a0 Main topic<\/span><\/p>\n (b)\u00a0\u00a0 Brief information pertaining to the activity, product and message<\/span><\/p>\n (c)\u00a0\u00a0\u00a0 Date, time an venue of activity\/programme<\/span><\/p>\n (d)\u00a0\u00a0 Corporate identity, name of information provider and contact address, if necessary<\/span><\/p>\n Design and content of banners, buntings, backdrops and billboards varies, depending on the promotional\/publicity needs, like target audience, size, format\/style, location, and others. Examples shown provide a notion of the logo positioning and content of the banners, buntings, backdrops and billboards. In most instances, the UTM logo should be positioned at the main location, namely at the upper middle or right upper corner of the banners, buntings, backdrops and billboards<\/span><\/p>\n <\/p>\n Ciri-ciri Banner\/Bunting yang berkesan :-<\/p>\n i) \u00a0\u00a0\u00a0\u00a0 Keterbacaan dan ketakterbacaan \u2013 Boleh dibaca dengan hanya sekali pandang atau mudah dibaca secara tidak sengaja. Hal ini bergantung pada penggunaan ayat dan ilustrasi yang ringkas dan menarik,<\/p>\n ii)\u00a0\u00a0\u00a0\u00a0\u00a0 Fokus \u2013 Tumpuan kepada mesej utama,<\/p>\n iii) \u00a0\u00a0\u00a0 Libatkan khalayak dengan mencipta dialog dan bukan monolog,<\/p>\n iv) \u00a0\u00a0\u00a0 Susunan reka letak mengikut tulisan abjad \u201cZ\u201d (kiri atas ke kanan bawah) dan susunan ilustrasi dan huruf yang sesuai akan menambah daya tarikan kepada khalayak,<\/p>\n v) \u00a0\u00a0\u00a0\u00a0 Penggunaan warna haruslah kontra dengan warna persekitaran supaya banner\/bunting dan papan iklan tersebut menjadi tumpuan utama apabila dipandang,<\/p>\n vi) \u00a0\u00a0\u00a0 Gunakan imej yang dominan dan elakkan dari menggunakan imej yang kompleks,<\/p>\n vii) \u00a0\u00a0 Serlahkan jenama dan jelaskan identiti korporat pengeluar maklumat dan maklumat untuk dihubungi,<\/p>\n viii) \u00a0 Saiz dan ketinggian banner\/bunting dan papan iklan mestilah sesuai dengan jarak penglihatan; dan<\/p>\n ix) \u00a0\u00a0\u00a0 Lokasi yang strategik.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Characteristics of effective content presentation: (a)\u00a0\u00a0\u00a0 Legibility and illegibility \u2013 May be read at a glance or easily legible even when inadvertently read. This is dependent on the use of sentences and illustrations which are simple and attractive. (b)\u00a0\u00a0 Focus \u2013 centres on main message. (c)\u00a0\u00a0\u00a0 Audience engagement through the creation of dialogue rather than […]<\/p>\n","protected":false},"author":84,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" Characteristics of effective content presentation:<\/p> (a)\u00a0\u00a0\u00a0 Legibility and illegibility \u2013 May be read at a glance or easily legible even when inadvertently read. This is dependent on the use of sentences and illustrations which are simple and attractive.<\/p> (b)\u00a0\u00a0 Focus \u2013 centres on main message.<\/p> (c)\u00a0\u00a0\u00a0 Audience engagement through the creation of dialogue rather than monologue.<\/p> (d)\u00a0\u00a0 Layout arrangement following the letter \u201cZ\u201d (top left to bottom right). This, together with the order of illustration as well as appropriate lettering, will attract the public\u2019s attention.<\/p> (e)\u00a0\u00a0\u00a0 Use of colour should be in contrast to the colour of the surroundings so that the banner\/bunting and billboard is a focal point when viewed.<\/p> (f)\u00a0\u00a0\u00a0 Use dominant images and avoid using complex images.<\/p> (g)\u00a0\u00a0 Branding is highlighted and corporate identity, together with contact details of the information provider are clearly displayed.<\/p> (h)\u00a0\u00a0 Size and height of the banners\/buntings and billboards must correspond with the range of vision; and<\/p> (i)\u00a0\u00a0\u00a0\u00a0 Location should be strategic.<\/p> \u00a0<\/p> The following are the main details to be included on banners, buntings, backdrops and billboards:<\/p> (a)\u00a0\u00a0\u00a0 Main topic<\/p> (b)\u00a0\u00a0 Brief information pertaining to the activity, product and message<\/p> (c)\u00a0\u00a0\u00a0 Date, time an venue of activity\/programme<\/p> (d)\u00a0\u00a0 Corporate identity, name of information provider and contact address, if necessary<\/p> Design and content of banners, buntings, backdrops and billboards varies, depending on the promotional\/publicity needs, like target audience, size, format\/style, location, and others. Examples shown provide a notion of the logo positioning and content of the banners, buntings, backdrops and billboards. In most instances, the UTM logo should be positioned at the main location, namely at the upper middle or right upper corner of the banners, buntings, backdrops and billboards<\/p> \u00a0<\/p> Ciri-ciri Banner\/Bunting yang berkesan :-<\/p> i) \u00a0\u00a0\u00a0\u00a0 Keterbacaan dan ketakterbacaan \u2013 Boleh dibaca dengan hanya sekali pandang atau mudah dibaca secara tidak sengaja. Hal ini bergantung pada penggunaan ayat dan ilustrasi yang ringkas dan menarik,<\/p> ii)\u00a0\u00a0\u00a0\u00a0\u00a0 Fokus \u2013 Tumpuan kepada mesej utama,<\/p> iii) \u00a0\u00a0\u00a0 Libatkan khalayak dengan mencipta dialog dan bukan monolog,<\/p> iv) \u00a0\u00a0\u00a0 Susunan reka letak mengikut tulisan abjad \u201cZ\u201d (kiri atas ke kanan bawah) dan susunan ilustrasi dan huruf yang sesuai akan menambah daya tarikan kepada khalayak,<\/p> v) \u00a0\u00a0\u00a0\u00a0 Penggunaan warna haruslah kontra dengan warna persekitaran supaya banner\/bunting dan papan iklan tersebut menjadi tumpuan utama apabila dipandang,<\/p> vi) \u00a0\u00a0\u00a0 Gunakan imej yang dominan dan elakkan dari menggunakan imej yang kompleks,<\/p> vii) \u00a0\u00a0 Serlahkan jenama dan jelaskan identiti korporat pengeluar maklumat dan maklumat untuk dihubungi,<\/p> viii) \u00a0 Saiz dan ketinggian banner\/bunting dan papan iklan mestilah sesuai dengan jarak penglihatan; dan<\/p> ix) \u00a0\u00a0\u00a0 Lokasi yang strategik.<\/p>","_et_gb_content_width":"","footnotes":""},"class_list":["post-4122","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/corporate.utm.my\/corporatepublication\/wp-json\/wp\/v2\/pages\/4122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corporate.utm.my\/corporatepublication\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/corporate.utm.my\/corporatepublication\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/corporate.utm.my\/corporatepublication\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/corporate.utm.my\/corporatepublication\/wp-json\/wp\/v2\/comments?post=4122"}],"version-history":[{"count":9,"href":"https:\/\/corporate.utm.my\/corporatepublication\/wp-json\/wp\/v2\/pages\/4122\/revisions"}],"predecessor-version":[{"id":6678,"href":"https:\/\/corporate.utm.my\/corporatepublication\/wp-json\/wp\/v2\/pages\/4122\/revisions\/6678"}],"wp:attachment":[{"href":"https:\/\/corporate.utm.my\/corporatepublication\/wp-json\/wp\/v2\/media?parent=4122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}